“Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet. It includes mobile phones (both SMS and MMS), social media marketing, display advertising, search engine marketing, and any other form of digital media.”
Search Engine Optimization
SEO is the process of increasing the visibility of your website and ranking higher on search engines. It has two types: On-page SEO and Off-page SEO. On-page SEO is the optimization of the web pages and the website. Additionally, On-page SEO includes optimum use of keywords and interlinking on your webpages. Off-page SEO the optimization done outside the website. It also includes processes like backlinking using other websites or social media.
Social Media Marketing
Social Media Marketing is the use of different social media platforms like Facebook, Twitter, Instagram, Pinterest, Linked In, etc. for marketing your business or product. This is a great method to connect directly to the customers and engage with them. Social Media is a place where people like to spend their time and brands should look to attract these customers.
Content Marketing is the use of any type of content for increasing engagement, sales, brand awareness, customer interaction, etc. It includes blogs, social media posts, YouTube videos and any other type of content on different platforms.
The process of posting paid ads on social media and search engines is known as PPC Advertising. It allows gives guaranteed visibility and allows you to generate leads using paid promotions. PPC Advertising lets you target people based on very specific characteristics. Also, in order to do that you need Google Adwords.
Email Marketing is basically promotion done using emails. In addition to that, it allows for direct communication which allows you to stand apart from all the noise. It generally conveys product-related information, offers, or company news.
All Digital Marketing processes need optimization for mobile users. So, having mobile compatibility is really important as most internet users use mobile phones for consumption. It also includes using calls and SMS for marketing. All of these processes are a part of Mobile Marketing
- Customizing Audiences from a Global Population:-
If your business is digital, you can easily fulfill your audience’s needs by simply having Internet access (via online), or connect with them online, which means that you can use their demographics to viewers can fine-tune your campaigns which are best suited not only for the region but also for age, gender, personal preferences, etc.
- Audience interaction:-
More passive traditional marketing as a commercial viewing television viewer, with digital marketing you can interact directly with your audience through forums such as website comment sections, online chats, and interactive quizzes.
- Using distribution channels keeping in mind the needs and preferences of audience:-
Dynamic web content allows to cater to your audience across multiple distribution channels such as; YouTube allows you to offer many more types, including videos, Instagram posts, blog articles, and marketing emails, then allows your viewers to engage with the channels that appeal to them the most.
- Online Marketing Events:-
Just as people organize various conferences in traditional marketing to promote their product/service, As digital marketer you can also host many conferences such as online events as webinars, product demonstrations, and courses, which often can be viewed as life in or on public demand.