How to Increase Website Traffic Using SEO


If you are wondering how to increase website traffic organically, SEO (search engine optimization) is your best bet.

Here’s how to get started with SEO in 2021.

1. Perform Technical Audit

A technical audit is the first step to creating an on-page SEO strategy for your website. The purpose of your audit is to find gaps in your website’s performance and structure.

Semrush site audit tool

Helpful tools for technical SEO audits:

2. Technical Improvements

SEO audit tools help you locate areas of improvement for your website in terms of page loading speedwebsite usability, navigation, and coding.

Page speed insights test


Improvements suggestions and helpful resources, provided by PageSpeed Insights tool.

Make all the recommended fixes to win some bonus points from Google.

3. Use Keyword Research

Keyword research helps you determine which search terms your audience uses to find information and develop content around them.

When analyzing keywords, pay attention to monthly search volumes and competition numbers. You need to find low competition/high search volume keywords and incorporate them into your content. Doing so is the best way to rank a new website.

Useful keyword research tools:

Ahrefs keyword research tool


This is a super hard keyword, according to Ahrefs. Not worth going after for a new website.

4. Align Content to Match the Search Intent

People hit up the web with a specific purpose in mind: to find informational, commercial, transactional, or navigational content.

  • Informational search intent: “how to get something done”
  • Commercial search intent: “product type X”
  • Transactional search intent: “flights from X to Y”
  • Navigational search intent: “access website X”

To rank well, your content has to match the user’s intent and help them act on their objective.

Google search results for Walmart support number


When using this query, the person clearly wants to get the phone number, not purchase goods from Walmart.

5. Use Internal Links

Internal links serve several purposes:

  • Improve on-site navigation and content discoverability
  • Boost time one site and pages per visit metrics
  • Indicate semantic connection between topics
WebsiteSetup internal links


Here’s how we organize helpful links in one of our blog posts.

Thus adding internal hyperlinks to other relevant content of your website is an SEO must-do for more organic traffic.

6. Use Long-Tail Keywords

Long-tail keywords better describe user intent. When using such multi-word queries users have a clear agenda in mind. Once they find a good resource that provides the answer, they are likely to stick for longer.

One blog post can rank for a range of low volume, less competitive long-tail keywords, that together bring more search traffic than a top-3 ranking for a more competitive keyword.

You can find long-tail keywords with LSI Graph for free:

LSI Graph

7. Optimize for Rich Snippets

Google Rich Snippets sit atop all other searches and attract a ton of clicks.

Featured snippet example

To rank for them, you look into question-styled queries and provide a good answer to them.

8. Answer Questions People Also Ask

Apart from using tools for keyword research, you should also analyze SERPs for different queries. In particular, look at the “People Also Ask” box to find more long-tail keywords and shape your content strategy around them.

Google people also ask

Leave a Comment